Posts filed under ‘Mainstream media’
Last year Jordan’s Furniture came up with a creative marketing campaign that offered customers who buy furniture between March 7 and April 16 their money back if the Red Sox won the World Series.
This year, Jordan’s is using the same marketing campaign for customers that buy furniture between March 25 and April 27– but this time the Red Sox have to SWEEP the World Series.
The Wall Street Journal will undergo another makeover in the next few weeks. The marketplace section of the paper will be changed to include more breaking news and shorter articles.
These changes come after current owner, Rupert Murdoch’s News Corporation, bought Dow Jones & Company in December. Murdoch has been making changes to the Wall Street Journal over the past few months by incorporating more general interest news like world news and sports, in order to create a larger market for the paper.
These changes come as the newspaper owners are struggling to make a profit. The New York Times reports that last year alone, ”overall newspaper revenues dropped by about 7 percent, pushed along primarily by the secular change of readers and advertisers fleeing to the Web.
Dallas Mavericks owner (and former ‘Dancing with the Stars’ participant) Mark Cuban has instituted a new policy of banning bloggers from the team’s locker room. According to an AP article, “the policy was put in place after Cuban decided to keep out a reporter for The Dallas Morning News whose primary job is writing for the newspaper’s sports blogs.”
As one can imagine, this decision has been met with complaints throughout the blogger community. TrueHoop, an ESPN blog, posted an email exchange it had with Cuban about his decision. Other bloggers have posted open letters to Cuban’ about his decision, such as this one where Los Angeles Times blogger Andrew Kamenetzky says the ban is a slap in the face.
Ironically, Cuban posted a response to the outrage in his own blog, BlogMaverick.com:
“Some out there will take this as my not “liking” blogs. Ridiculous. Its the exact opposite. What I don’t like is unequal access. I’m all for bloggers getting the same access as mainstream media when possible. Our interview room is open to bloggers. We take interview requests from bloggers. I’m a fan of getting as much coverage as possible for the Mavs. What I’m not a fan of is major media companies throwing their weight around thinking they should be treated differently.”
Cuban also manages to throw in his own opinion on blogging:
“Newspaper blogging is probably the worst marketing and branding move a newspaper can make. The barriers to entry for bloggers are non existent. There are no editorial standards. There are no accuracy standards. We bloggers can and do write whatever we damn well please. Historically newspapers have set some level of standards that they strived to adhere to. By taking on the branding, standard and posting habits of the blogosphere, newspapers have worked their way down to the least common demoninator of publishing in what appears to be an effort to troll for page views.”
While many are questioning whether this new policy was put in place just to ban one specific blogger from being in the locker room, Cuban has certainly created some chaos, and a distraction from his team’s recent drop in the standings.
It’s no secret that the Boston Globe does a mediocre job of covering technology innovation in Massachusetts. The newspaper often spends more time covering California companies or the big national technology brands (like Google and Microsoft) than exploring the incredible innovations happening right in its own backyard.
The reason seems to be that the Globe doesn’t believe the technology happening here has enough consumer value. We’re constantly getting push back from Globe reporters not interested in striking firsts happening here: like the creation of the first real DNA microscope, the invention of the portable CT scanner (being used by the NFL and being featured on TV’s “ER”) or protecting our mounting amount of digital data from disaster – be it dynamic, virtual or physical.
It’s true that a lot of the emerging companies in the Bay State are business-to-business, but we think the Globe needs to spend less time covering the video gaming industry and more time on what’s happening here.
One notable exception, however, is reporter Carolyn Johnson. She has been a refreshing addition to the business pages and appears to have a real passion for writing about next-generation technologies. And the great thing about Carolyn is that she gets technology and is able to translate complicated technologies to a mainstream audience.
I was impressed with her piece in yesterday’s Idea section on – of all things – boredom. Carolyn explores the idea that boredom is necessary to spark innovation and that our modern obsession with filling every moment with micro-entertainment might not be good for us. Take this passage:
“But are we too busy twirling through the songs on our iPods — while checking e-mail, while changing lanes on the highway — to consider whether we are giving up a good thing? We are most human when we feel dull. Lolling around in a state of restlessness is one of life’s greatest luxuries — one not available to creatures that spend all their time pursuing mere survival. To be bored is to stop reacting to the external world, and to explore the internal one. It is in these times of reflection that people often discover something new, whether it is an epiphany about a relationship or a new theory about the way the universe works.”
It’s a fascinating read and an example of how Carolyn gets beyond the obvious and explores the philosophy and trends behind where we are going as a society.
It also makes you want to put down your mobile device – at least for a couple of hours every day (or until it rings).
Another senseless act of gun violence erupted today – this time on the rural campus of Northern Illinois University. A graduate student is being identified as the gunman who went on a murderous rampage that left five students and the gunman dead. A total of 21 people were shot.
Our sympathies are with the victims, their families, and their friends.
The shooting has unleashed another 24/7 cycle of news coverage. The cable channels, wire services, and national newspapers have been updating the story continuously since it broke this morning. One of the remarkable aspects to this tragic story is the significant role that social media networks and the Web are having on the coverage.
The Web continues to transform the news industry – the way to cover the news, research the news, and present it to readers. For example, CNN is showing photographs of the victims from their Facebook pages. Facebook is fast becoming a news destination for reporters looking for personal information about people suddenly thrust into the spotlight. The cable station even has video of Facebook as an unseen user clicks through the individual pages of the shooting victims.
CNN has also been conducting online research into the identified suspect – finding photographs and other Web content to help fill out its profile of him. ABC News is doing the same. They posted a story today containing information culled from users of an online music community where the killer was allegedly an active participant.
CNN is among the first news outlets to set up an online forum for readers to sound off on the shootings. Hundreds of readers have already left comments behind on the tragedy. CNN has used the forum as a way to gauge national reaction to the shootings.
But it wasn’t only readers wanting to communicate using the latest technology. According to the Washington Post: “Inside the library (at Northern Illinois), more than 50 students gathered around computers. They searched for news and to send messages to friends and relatives, and also tried to use their mobile telephones.”