Last year Jordan’s Furniture came up with a creative marketing campaign that offered customers who buy furniture between March 7 and April 16 their money back if the Red Sox won the World Series.
This year, Jordan’s is using the same marketing campaign for customers that buy furniture between March 25 and April 27– but this time the Red Sox have to SWEEP the World Series.
The Wall Street Journal will undergo another makeover in the next few weeks. The marketplace section of the paper will be changed to include more breaking news and shorter articles.
These changes come after current owner, Rupert Murdoch’s News Corporation, bought Dow Jones & Company in December. Murdoch has been making changes to the Wall Street Journal over the past few months by incorporating more general interest news like world news and sports, in order to create a larger market for the paper.
These changes come as the newspaper owners are struggling to make a profit. The New York Times reports that last year alone, ”overall newspaper revenues dropped by about 7 percent, pushed along primarily by the secular change of readers and advertisers fleeing to the Web.
As the Red Sox board the plane today for their two game series in Japan, the Boston Globe reports that EMC has unveiled its new advertising campaign for this huge market.
The ad translates to “The moment when confidence becomes conviction. IT strategy based on EMC’s technology is the winning approach.”
EMC’s logo will also be on the Red Sox jerseys, which marks the first corporate logo on a MLB team uniform.
The last time an advertiser made it this far on the field was in 2004, when “Spider-Man 2” had arranged for the movie’s design to be placed on the bases. This arrangement was overruled due to overwhelming complaints from fans.
Dallas Mavericks owner (and former ‘Dancing with the Stars’ participant) Mark Cuban has instituted a new policy of banning bloggers from the team’s locker room. According to an AP article, “the policy was put in place after Cuban decided to keep out a reporter for The Dallas Morning News whose primary job is writing for the newspaper’s sports blogs.”
As one can imagine, this decision has been met with complaints throughout the blogger community. TrueHoop, an ESPN blog, posted an email exchange it had with Cuban about his decision. Other bloggers have posted open letters to Cuban’ about his decision, such as this one where Los Angeles Times blogger Andrew Kamenetzky says the ban is a slap in the face.
Ironically, Cuban posted a response to the outrage in his own blog, BlogMaverick.com:
“Some out there will take this as my not “liking” blogs. Ridiculous. Its the exact opposite. What I don’t like is unequal access. I’m all for bloggers getting the same access as mainstream media when possible. Our interview room is open to bloggers. We take interview requests from bloggers. I’m a fan of getting as much coverage as possible for the Mavs. What I’m not a fan of is major media companies throwing their weight around thinking they should be treated differently.”
Cuban also manages to throw in his own opinion on blogging:
“Newspaper blogging is probably the worst marketing and branding move a newspaper can make. The barriers to entry for bloggers are non existent. There are no editorial standards. There are no accuracy standards. We bloggers can and do write whatever we damn well please. Historically newspapers have set some level of standards that they strived to adhere to. By taking on the branding, standard and posting habits of the blogosphere, newspapers have worked their way down to the least common demoninator of publishing in what appears to be an effort to troll for page views.”
While many are questioning whether this new policy was put in place just to ban one specific blogger from being in the locker room, Cuban has certainly created some chaos, and a distraction from his team’s recent drop in the standings.