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Free Furniture With A Red Sox Sweep

By Ben

Last year Jordan’s Furniture came up with a creative marketing campaign that offered customers who buy furniture between March 7 and April 16 their money back if the Red Sox won the World Series.

This year, Jordan’s is using the same marketing campaign for customers that buy furniture between March 25 and April 27– but this time the Red Sox have to SWEEP the World Series.

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March 24, 2008 at 8:10 pm Leave a comment

WSJ Prepares For Another Makeover

By Ben

The Wall Street Journal will undergo another makeover in the next few weeks. The marketplace section of the paper will be changed to include more breaking news and shorter articles.

These changes come after current owner, Rupert Murdoch’s News Corporation, bought Dow Jones & Company in December. Murdoch has been making changes to the Wall Street Journal over the past few months by incorporating more general interest news like world news and sports, in order to create a larger market for the paper.

These changes come as the newspaper owners are struggling to make a profit. The New York Times reports that last year alone, ”overall newspaper revenues dropped by about 7 percent, pushed along primarily by the secular change of readers and advertisers fleeing to the Web.

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March 24, 2008 at 12:50 pm 1 comment

Investigation Launched Into Social Networking Site

By Ben

The USA Today reported this morning that JuicyCampus.com, a site where students can post anonymously about other students, is being investigated by prosecutors to see whether it violates New Jersey’s Consumer Fraud Act. JuicyCampus.com is in violation of the act if the site says that it doesn’t allow offensive material, but provides no enforcement or way for users to report or dispute the material

In what can’t be much of a surprise, New Jersey Attorney General Anne Milgram said, “There’s an unbelievable amount of offensive material posted and absolutely no enforcement”. Prosecutors began investigating the site after a student reported to authorities that she had been targeted in very offensive posts, which included her home address.

JuicyCampus.com takes on a whole new meaning to Facebook’s honesty box, an application allows users to post a question that people can answer anonymously.

JuicyCampus.com has been met with a lot of negativity, as its primary function has turned into an outlet where students can write negative, accusatory statements about each other without any ring of truth.

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March 20, 2008 at 12:45 pm Leave a comment

EMC Joins Red Sox For Japan Opener

By Ben

As the Red Sox board the plane today for their two game series in Japan, the Boston Globe reports that EMC has unveiled its new advertising campaign for this huge market.

The ad translates to “The moment when confidence becomes conviction. IT strategy based on EMC’s technology is the winning approach.”

EMC’s logo will also be on the Red Sox jerseys, which marks the first corporate logo on a MLB team uniform.

The last time an advertiser made it this far on the field was in 2004, when “Spider-Man 2” had arranged for the movie’s design to be placed on the bases. This arrangement was overruled due to overwhelming complaints from fans.

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March 19, 2008 at 1:37 pm Leave a comment

Facebook Inserting Itself into Middle East Conflict?

By Ben

Since the state of Israel was established in 1948, the country’s borders have been constantly changing with every war and peace agreement. The West Bank and Gaza strip have been particularly sensitive areas, with a lot of fighting and uncertainty.

However, in Facebook’s attempt to assign a network to the people living in the West Bank, it automatically assigned them to the Palestine network – a pretty bold move.

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As one could imagine, pinpointing an entire region as Palestine did not sit very well. Every person in Israel defines themselves differently depending on their background, family, and religion. To label an entire region of people with such different backgrounds and identities seems to go way beyond Facebook’s goal of being a “social utility that connects you with the people around you.”

David Shamah, a reporter for the Jerusalem Post writes, “I think it’s very unfair of Facebook to take sides in an ongoing dispute by making official (the creation of a state called Palestine), something that the United Nations has not even decided on yet.”

After receiving a lot of complaints and being accused of having a political agenda, Facebook has now started to allow people living in these areas to chose whether they’re listed as being a resident of Israel or Palestine.

March 18, 2008 at 12:41 pm 5 comments

How Honest Is Too Honest? Facebook & YouTube In The News

By Ben

Almost a year ago, a new application called the ‘honesty box’ was developed for Facebook. This application allows users to post a question that people can answer anonymously – something that The New York Times says “has become another weapon in the cyberbully’s arsenal.

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Some students Palo Alto High School in California have been using the honesty box for this exact purpose, and one student even received a message saying “You should kill yourself. No one likes you.”

Although one of the application’s creators, Dan Peguine, says he developed the honestly box because he was curious to see what people thought of him, it’s not shocking that the application has been abused. Still, Peguine says that the word used most in the honesty box is ‘love’.

In other news, the Chinese government blocked YouTube after protest videos about Tibet were posted on the site.

March 17, 2008 at 1:11 pm 1 comment

Bloggers Banned?

By Ben

Dallas Mavericks owner (and former ‘Dancing with the Stars’ participant) Mark Cuban has instituted a new policy of banning bloggers from the team’s locker room. According to an AP article, “the policy was put in place after Cuban decided to keep out a reporter for The Dallas Morning News whose primary job is writing for the newspaper’s sports blogs.”

As one can imagine, this decision has been met with complaints throughout the blogger community. TrueHoop, an ESPN blog, posted an email exchange it had with Cuban about his decision. Other bloggers have posted open letters to Cuban’ about his decision, such as this one where Los Angeles Times blogger Andrew Kamenetzky says the ban is a slap in the face.

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Ironically, Cuban posted a response to the outrage in his own blog, BlogMaverick.com:

“Some out there will take this as my not “liking” blogs. Ridiculous. Its the exact opposite. What I don’t like is unequal access. I’m all for bloggers getting the same access as mainstream media when possible. Our interview room is open to bloggers. We take interview requests from bloggers. I’m a fan of getting as much coverage as possible for the Mavs. What I’m not a fan of is major media companies throwing their weight around thinking they should be treated differently.”

Cuban also manages to throw in his own opinion on blogging:

“Newspaper blogging is probably the worst marketing and branding move a newspaper can make. The barriers to entry for bloggers are non existent. There are no editorial standards. There are no accuracy standards. We bloggers can and do write whatever we damn well please. Historically newspapers have set some level of standards that they strived to adhere to. By taking on the branding, standard and posting habits of the blogosphere, newspapers have worked their way down to the least common demoninator of publishing in what appears to be an effort to troll for page views.”

While many are questioning whether this new policy was put in place just to ban one specific blogger from being in the locker room, Cuban has certainly created some chaos, and a distraction from his team’s recent drop in the standings.

March 12, 2008 at 2:08 pm Leave a comment

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