Give One Get One!

November 12, 2007 at 7:09 pm Leave a comment

By George

Racepoint Group has been working with One Laptop Per Child for more than a year now. It has been an incredible experience. The non-profit organization headquartered in Cambridge, Mass. has a simply mission with an extremely difficult end-goal: to use education to eradicate poverty in developing countries.

To undertake this noble mission, OLPC has created and is now manufacturing the XO Laptop — the so-called “$100 Laptop” (which currently costs about $188, but with economies of scale kicking in, the cost should begin to migrate downward toward $100).

The organization believes that supplying children with laptops will open up their worlds, unleash creativity and exploration, and ultimately lead to a revolution in education.

The technology achievements in the XO Laptop are amazing. It is the greenest laptop ever devised and contains these remarkable features:

  • Rugged design and sealed case to make it water-and shock-resistant
  • High-resolution screen that can be read in direct sunlight, as well as indoors in the dark
  • Low power consumption using only 5-10 percent of the average wattage of a normal laptop
  • Can be powered by solar energy and human energy with pull cords and hand cranks
  • Mesh (peer-to-peer) network that turns each XO laptop into a full-time router connecting each laptop and allowing for easy Internet access
  • No moving parts, except for rabbit ears (for the mesh network) and the hinge
  • Runs on free, open source software
  • Contains no lead, mercury, cadmium or PVC

Racepoint has had enormous success in driving the public relations program for OLPC with global coverage for the project numbering in thousands of articles, blog posts, and television and radio coverage. Some of the highlights: 60 Minutes, Good Morning America, FOX-TV, New York Times, Wall Street Journal, BBC, NPR, Associated Press, Time Magazine, and People magazine.

The XO Laptop is designed for children in developing countries, but for a limited time (from November 12 to November 26) the laptop can be purchased by people in the United States and Canada. North American consumers can buy one for $399 U.S. dollars and get two computers. They keep one – and the other goes to a child in a developing country. The program is called Give One Get One.

The support so far has been amazing. If you’re looking for gift that can make a real difference – look no further.



Entry filed under: Entertainment Technology, Mainstream media, Social Commerce. Tags: , , .

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