A Night of Firsts

October 9, 2007 at 1:11 pm Leave a comment

By Jordan 

While most people online Sunday night were checking the day’s baseball and football scores (Go Sox! Go Pats!), MSNBC.com quietly unveiled their first acquirement in its 11 year history –and its first foray into social media. Late Sunday night, everyone’s favorite homepage announced the acquisition of Newsvine, a news site continuously updated by “citizen journalism.”

Newsvine has gained recognition since its launch in March 2006 through its merging of mainstream reporting from the AP and ESPN, the crowdsourcing of individual contributors, as well as its user-driven ranking system of top stories as seen on competitors’ sites like Digg.com.


More interesting however, is the trend of major brands purchasing smaller, independently run news aggregators and social media sites. In Newsvine’s case, uber-corporations Microsoft and General Electric (by way of NBC) have followed in the footsteps of Ebay’s acquisition of StumbleUpon.com, Wired.com’s purchase of Reddit and Yahoo! of De.lic.ious.

What remains to be seen is whether the influence of a bureaucratic Microsoft or the editors at NBC negatively effect what is essentially built as an open source news model. Newsvine CEO Mike Davidson has publicly promised for the site to continue to operate independently of its new owners. 

On the plus side, Newsvine will soon feature original MSNBC.com content on its site – a first among its competitors.

Entry filed under: Web 2.0. Tags: , , .

A Lesson Learned Finally…Digital Life at 30,000 Feet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


October 2007

Most Recent Posts

%d bloggers like this: