Free Furniture With A Red Sox Sweep

By Ben

Last year Jordan’s Furniture came up with a creative marketing campaign that offered customers who buy furniture between March 7 and April 16 their money back if the Red Sox won the World Series.

This year, Jordan’s is using the same marketing campaign for customers that buy furniture between March 25 and April 27– but this time the Red Sox have to SWEEP the World Series.

WSJ Prepares For Another Makeover

By Ben

The Wall Street Journal will undergo another makeover in the next few weeks. The marketplace section of the paper will be changed to include more breaking news and shorter articles.

These changes come after current owner, Rupert Murdoch’s News Corporation, bought Dow Jones & Company in December. Murdoch has been making changes to the Wall Street Journal over the past few months by incorporating more general interest news like world news and sports, in order to create a larger market for the paper.

These changes come as the newspaper owners are struggling to make a profit. The New York Times reports that last year alone, ”overall newspaper revenues dropped by about 7 percent, pushed along primarily by the secular change of readers and advertisers fleeing to the Web.