EMC Joins Red Sox For Japan Opener
March 19, 2008
By Ben
As the Red Sox board the plane today for their two game series in Japan, the Boston Globe reports that EMC has unveiled its new advertising campaign for this huge market.
The ad translates to “The moment when confidence becomes conviction. IT strategy based on EMC’s technology is the winning approach.”
EMC’s logo will also be on the Red Sox jerseys, which marks the first corporate logo on a MLB team uniform.
The last time an advertiser made it this far on the field was in 2004, when “Spider-Man 2” had arranged for the movie’s design to be placed on the bases. This arrangement was overruled due to overwhelming complaints from fans.
Entry Filed under: Branding & Advertising. Tags: advertising, EMC, Red Sox.
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