Disappointing Superbowl, Commercials

By Ben

In December I wrote that a 30 second commercial during the Superbowl was going for $2.7 million. If not for the unfortunate outcome of the game, I would have said the commercials were the least memorable part – and USA Today seems to agree.

According to the paper, celebrities showed up in 18 ads this year, but not one of the advertisements cracked the top five in USA Today’s ‘Ad Meter’, and exclusive real-time consumer rating of the ads.

For businesses, these kinds of results may be even more disappointing that the game itself.